Clear direction. Stronger brands.
Clear direction. Stronger brands.
Brand & digital designer bringing clarity for organisations.
Brand & digital designer bringing clarity for organisations.
I’m Tom, a brand and digital designer with over 17 years’ experience. I work with organisations at different stages - from new ideas and launches through to established businesses that need things tightening up or moving forward. Before designing anything, I take time to understand how the business works, what matters, and where things need to be clearer. That allows me to bring alignment across everything a brand puts out - so it works consistently across every touchpoint.
I’m Tom, a brand and digital designer with over 17 years’ experience. I work with organisations at different stages - from new ideas and launches through to established businesses that need things tightening up or moving forward. Before designing anything, I take time to understand how the business works, what matters, and what needs to be clearer. That way the work holds together across brand, digital and communication - not just at launch, but over time.

I’m Tom, a brand and digital designer with over 17 years’ experience. I work with organisations at different stages - from new ideas and launches through to established businesses that need things tightening up or moving forward. Before designing anything, I take time to understand how the business works, what matters, and where things need to be clearer. That allows me to bring alignment across everything a brand puts out - so it works consistently across every touchpoint.

A selection of recent work.
A selection of work.
A selection of recent work.
What I do.
01
Brand Direction & Identity
Defining and shaping brands so they’re clear, consistent and built to work in the real world.
+ Brand Direction & Positioning
+ Visual Identity Systems
+ Tone of Voice & Messaging
+ Brand Guidelines & Toolkits
+ Brand Refreshes
02
Digital & Web Design
Designing clear, considered websites and digital products that are easy to use and easy to maintain.
+ Web Design & UX
+ Motion, Video & Photography
+ UI Design
03
Reporting & Information Design
Turning complex information into reports and documents people can actually understand.
+ Sustainability & Annual Reports
+ Digital-first Reports and microsites
+ Infographics & Data Visualisation
+ Presentations & Stakeholder Documents
04
Communication Design
Designing the materials brands use to communicate, sell and show up consistently.
+ Marketing & Sales Materials
+ Campaign Assets & Rollouts
+ Exhibition & Event Design
+ Print & Large-format Design
05
Ongoing Design Support
Long-term design support for teams who need consistency, momentum and someone who already gets it.
+ Monthly Design Retainers
+ Ongoing Brand & Digital Support
+ Iteration, Refinement & Rollout Work
+ Acting as an extension of internal teams
01
Brand Direction & Identity
Defining and shaping brands so they’re clear, consistent and built to work in the real world.
+ Brand Direction & Positioning
+ Visual Identity Systems
+ Tone of Voice & Messaging
+ Brand Guidelines & Toolkits
+ Brand Refreshes
02
Digital & Web Design
Designing clear, considered websites and digital products that are easy to use and easy to maintain.
+ Web Design & UX
+ Motion, Video & Photography
+ UI Design
03
Reporting & Information Design
Turning complex information into reports and documents people can actually understand.
+ Sustainability & Annual Reports
+ Digital-first Reports and microsites
+ Infographics & Data Visualisation
+ Presentations & Documents
04
Communication Design
Designing the materials brands use to communicate, sell and show up consistently.
+ Marketing & Sales Materials
+ Campaign Assets & Rollouts
+ Exhibition & Event Design
+ Print & Large-format Design
05
Ongoing Design Support
Long-term design support for teams who need consistency, momentum and someone who already gets it.
+ Monthly Design Retainers
+ Ongoing Brand & Digital Support
+ Iteration, Refinement & Rollout Work
+ Acting as an extension of internal teams





