Clear direction. Stronger brands.

Clear direction. Stronger brands.

Brand & digital designer bringing clarity for organisations.

Brand & digital designer bringing clarity for organisations.

I’m Tom, a brand and digital designer with over 17 years’ experience. I work with organisations at different stages - from new ideas and launches through to established businesses that need things tightening up or moving forward. Before designing anything, I take time to understand how the business works, what matters, and where things need to be clearer. That allows me to bring alignment across everything a brand puts out - so it works consistently across every touchpoint.

I’m Tom, a brand and digital designer with over 17 years’ experience. I work with organisations at different stages - from new ideas and launches through to established businesses that need things tightening up or moving forward. Before designing anything, I take time to understand how the business works, what matters, and what needs to be clearer. That way the work holds together across brand, digital and communication - not just at launch, but over time.

portrait

I’m Tom, a brand and digital designer with over 17 years’ experience. I work with organisations at different stages - from new ideas and launches through to established businesses that need things tightening up or moving forward. Before designing anything, I take time to understand how the business works, what matters, and where things need to be clearer. That allows me to bring alignment across everything a brand puts out - so it works consistently across every touchpoint.

portrait

A selection of recent work.

A selection of work.

A selection of recent work.

What I do.

01

Brand Direction & Identity

Defining and shaping brands so they’re clear, consistent and built to work in the real world.

+ Brand Direction & Positioning

+ Visual Identity Systems

+ Tone of Voice & Messaging

+ Brand Guidelines & Toolkits

+ Brand Refreshes

02

Digital & Web Design

Designing clear, considered websites and digital products that are easy to use and easy to maintain.

+ Web Design & UX

+ Motion, Video & Photography

+ UI Design

03

Reporting & Information Design

Turning complex information into reports and documents people can actually understand.

+ Sustainability & Annual Reports

+ Digital-first Reports and microsites

+ Infographics & Data Visualisation

+ Presentations & Stakeholder Documents

04

Communication Design

Designing the materials brands use to communicate, sell and show up consistently.

+ Marketing & Sales Materials

+ Campaign Assets & Rollouts

+ Exhibition & Event Design

+ Print & Large-format Design

05

Ongoing Design Support

Long-term design support for teams who need consistency, momentum and someone who already gets it.

+ Monthly Design Retainers

+ Ongoing Brand & Digital Support

+ Iteration, Refinement & Rollout Work

+ Acting as an extension of internal teams

01

Brand Direction & Identity

Defining and shaping brands so they’re clear, consistent and built to work in the real world.

+ Brand Direction & Positioning

+ Visual Identity Systems

+ Tone of Voice & Messaging

+ Brand Guidelines & Toolkits

+ Brand Refreshes

02

Digital & Web Design

Designing clear, considered websites and digital products that are easy to use and easy to maintain.

+ Web Design & UX

+ Motion, Video & Photography

+ UI Design

03

Reporting & Information Design

Turning complex information into reports and documents people can actually understand.

+ Sustainability & Annual Reports

+ Digital-first Reports and microsites

+ Infographics & Data Visualisation

+ Presentations & Documents

04

Communication Design

Designing the materials brands use to communicate, sell and show up consistently.

+ Marketing & Sales Materials

+ Campaign Assets & Rollouts

+ Exhibition & Event Design

+ Print & Large-format Design

05

Ongoing Design Support

Long-term design support for teams who need consistency, momentum and someone who already gets it.

+ Monthly Design Retainers

+ Ongoing Brand & Digital Support

+ Iteration, Refinement & Rollout Work

+ Acting as an extension of internal teams

Let's talk

If you’re looking for a design partner, get in touch.

hello@tomedge.co

Stoke-on-Trent,UK

Let's talk

If you’re looking for a design partner, get in touch.

hello@tomedge.co

Stoke-on-Trent,UK

Let's talk

If you’re looking for a design partner, get in touch.

hello@tomedge.co

Stoke-on-Trent,UK