A custom exhibition presence bringing technical expertise to life
Cera Dynamics is a specialist manufacturer of dental glass powders used across restorative and preventive care. Their materials play a critical role in finished products, even though the business itself operates behind the scenes.
For IDS 2025, I was asked to help create a stand presence that could clearly communicate this hidden expertise and position Cera Dynamics as a custom solutions partner rather than a commodity supplier.
Challenge
As a B2B supplier of raw materials, much of Cera Dynamics’ value lies in process rather than product. Within a busy exhibition environment, the challenge was to make that process visible and understandable using limited space and limited time, without overwhelming visitors with technical detail.
Approach
I designed a stand built around process and visual storytelling. A central infographic mapped how Cera Dynamics works with customers to develop tailored solutions, helping visitors quickly understand their role within the wider dental industry.
This was supported by large-scale visuals and close-up photography showing the production process in detail. A short looping video combined real production footage with subtle motion, adding depth and drawing attention while reinforcing the story being told across the space.
The stand, graphics, photography and video worked together as a cohesive system, helping visitors grasp Cera Dynamics’ expertise quickly and engage in more meaningful conversations throughout the show.
