Making sector-wide progress clear, credible and accessible
The International Food Waste Coalition (IFWC) is a non-profit organisation working across Europe’s food service sector to reduce food loss and waste in line with the UN’s Sustainable Development Goal 12.3.
I supported IFWC in developing their annual Food Service Report as a clear, credible way to communicate collective progress across the sector.
Challenge
The report needed to speak to a wide range of audiences — from corporate partners and policymakers to organisations working directly within food service.
The challenge was to balance detail with accessibility, presenting progress in a way that felt authoritative and transparent without becoming dense or difficult to engage with.
Approach
I developed the report as a digital-first publication with a strong underlying structure, helping guide readers through key insights and outcomes. Content was organised to highlight both progress made and areas where further action is needed, maintaining a balanced tone throughout.
Supporting infographics were created to extend the reach of the report beyond the publication itself, allowing key messages to be shared more widely across digital channels.
The report supports informed discussion across the sector, reinforces IFWC’s role as a coordinating voice, and helps maintain focus on reducing food waste at scale.
