Building trust and clarity in a complex legal sector
Luqmani Thompson is a legal practice specialising in immigration, human rights and public law. Their work supports individuals and families through complex, often sensitive situations, and their reputation is built on clarity, integrity and compassion.
I worked with the firm to extend and refine their existing identity, creating a clearer, more cohesive visual language and an online presence that reflected the strength of the practice and the communities they serve.
Challenge
While Luqmani Thompson already had a recognised logo, the wider visual system lacked consistency. Their website and supporting materials didn’t fully reflect the care, professionalism and accessibility that define their work.
The challenge was to evolve the brand in a way that felt contemporary and inclusive, while maintaining the trust and authority expected within the legal sector.
Approach
I developed a flexible visual system built around clarity and restraint, retaining the existing logo and supporting it with a refined colour palette, thoughtful use of pattern and clear typographic hierarchy.
The website was redesigned with accessibility and usability at its core, ensuring information is easy to navigate for a wide range of users and structured to support both existing and prospective clients.
The result is a confident, approachable identity that balances professionalism with warmth, helping the firm communicate clearly and consistently across every touchpoint.
